• Our Pledge

Effective 25th May 2018, we are actively complying with the General Data Protection Regulation (GDPR). We aim to make this Privacy Policy as transparent and understandable as possible for your benefit. Any information we collect will be for the purpose of providing a promised service or product, or to measure and thus improve our user experience. We are committed to safeguarding the privacy of individuals with respect to personal data, and will never sell nor distribute it to a third-party.

We make use of data capturing forms. We make use of tick boxes and submit buttons to clarify notice and consent for future communication in compliance with the General Data Protection Regulation. All forms are located on HTTPS protocol secured web pages.

We host numerous events and photograph many of them for marketing purposes. We often partner with producers and sponsors that may be passed relevant images of their product or brand amongst our event attendees after the event has finished.

If anything is unclear please send an email to admin@flyingwinemaker.com.hk with any enquiries.

This privacy policy applies to www.flyingwinemaker.com.hk and its subdomains, www.explore.flyingwinemaker.com.hk, www.shop.flyingwinemaker.com.hk, and www.asianwinereview.com (“the Site”) and to personal data collected about you by The Flying Winemaker (“TFW”, “we”, “us” or “our”). By using the Site, you are agreeing to the terms of this privacy policy. If you do not agree with any term of this policy, please do not use the Site.

Please note that this Privacy Policy may be amended from time to time by posting the updated version here on the Site. You are advised to check it on a regular basis.

  • Brief Overview

The information we collect:

We collect only relevant Personally Identifiable Information that is required in order to fulfil a promised product or service. Our website may gather anonymous information relating to your demographic and website behaviour through the use of cookies.

How we use your information:

Your Personally Identifiable Information will only be used by authorized persons to provide a promised product or service to you. We will never sell or distribute your personal data to any third-party for commercial gain. Anonymous data (demographics or website behaviour) will be used to measure site performance and improve our user experience.


Our site is encrypted with Secure Socket Layer (SSL) certificates. Any data is stored securely and only authorized company personnel have access to our database. Our site may include hyperlinks to third-party websites, once you leave our website we are not responsible for the privacy and security of any personal data you may provide to third-party websites.

Retention of your information:

Personalising your interaction with us requires the storage of your personally identifiable information, however, we will only retain this information for as long as you interact with us. We measure this through, but not limited to, the open rate of marketing emails, the frequency of purchases, and direct communication with our team (email, phone calls, in-person interaction). Once considered ‘inactive’, your profile on our customer relationship management (CRM) software will be deleted. If you unsubscribe from our marketing emails, we’ll delete your profile and only retain your email address to add to our emailing blacklist.

Anonymous data will be kept indefinitely. We make use of Google Analytics to monitor and track overall website performance.

Marketing communication:

We will occasionally send you marketing emails relevant to a product or service we provide. You may unsubscribe from these at any time in the footer of any marketing email.

Your rights and choices:

Under the EU GDPR, you have the right to erasure. You have the right to request a copy of your personal data. You have the right to amend your personal data.


We offer a paid subscription charged quarterly. We make use of PayPal’s recurring subscription feature. Upon subscribing we will only have access to your contact details in order to fulfil delivery of your product.

  • The Information We Collect

In order to provide a promised service or product, we may require Personal Information from you. This type of data may consist of the following (depending on the product and/or service):

  • Name
  • Email address
  • Telephone number
  • Mailing address
  • Company information
  • Payment information (via Paypal and/or Shopify payments and/or WooCommerce)
  • Any other Personal Information you volunteer on or provide access to via the Site, social media offering or blogs, such as interests and favourites.

Through the use of the Site, we may also automatically collect the following types of non-personally identifiable information from devices (e.g mobile phone, computer, tablet). These types of information will be stored indefinitely on our Google Analytics account, with the sole purpose of improving our user experience on the Site. We store this data indefinitely so we can compare data in annual periods:

  • IP address;
  • Device identifier;
  • Gender;
  • Age range;
  • Cookies;

Cookies used (if any) in any part of our website will not be deployed for collecting personally identifiable information. For your information, Cookies are small computer files that can be stored in web surfers’ computers for the purposes of obtaining configuration information and analysing web surfers’ viewing habits. They can save you from registering again when re-visiting a website and are commonly used to track your preferences in relation to the subject matter of the website. You may refuse to accept Cookies (by modifying the relevant Internet options or browsing preferences of your computer system), but to do so you may not be able to utilize or activate certain available functions in our websites.

  • How We Use Your Information

We may use the information we collect from you to:

  • Provide you with the services and products offered on the Site and relevant updates;
  • Respond to or follow-up on your comments, inquiries or other requests;
  • Communicate with you on your account or use of the Site;
  • Process transactions;
  • Improve the quality of our Sites and tailor them to your preferences;
  • Implement social networking features you have activated (e.g., Facebook “Like” button and LinkedIn integration); and
  • Communicate with you about special offers and other relevant marketing communications.
  • Security

All and any data provided or collected through the use of the Site is securely stored with restricted access by authorized personnel only. We maintain appropriate administrative, technical and physical safeguards to protect the personal data you provide to us against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use and other unlawful forms of processing.

The Site may contain hyperlinks to other websites provided by third parties. We do not control these third party websites or any of the content contained on those websites. Once you have left our website, we cannot be responsible for the protection and privacy of any information which you provide. You should exercise caution and look at the privacy statement for the website you visit.

  • Your Rights and Choices

If you no longer wish to receive our marketing materials (Events and/or Wine related products) or educational blog (Wine Education Blog) you may unsubscribe or manage your email preferences from the bottom of any marketing email. If you have difficulty unsubscribing, please Contact Us here and inform us of your request manually.

You have the right to access your personal data, amend your personal data if it is incorrect, and to be forgotten – we will delete your personal data.

We will try to comply with your request as soon as reasonably practical. Please note that in some cases we may need to retain your personal data for record keeping (i.e. your email address for when you unsubscribe to ensure your email is blacklisted from our system).

  • Subscription

We offer a wine subscription delivered and billed quarterly. The billing cycle is initiated on the date of the subscription and will recur every 3 months. Payment is facilitated with PayPal’s recurring subscription payment method. We will have access to your provided delivery address and contact details in order to provide the promised delivery. Your payment details (credit card or PayPal account) will be securely stored and processed by PayPal.

As part of the service, subscribers will have early-bird access to event tickets and other promotions. We will communicate through email in order to provide these to you. Unsubscribing from all marketing emails will prevent us from delivering these emails to you. In the event you wish to unsubscribe from the generic marketing emails, yet wish to remain in contact with the subscription-related announcements, this can be done by “Updating your preferences” at the bottom of any marketing email.